AHL Pay

We led the rebranding and mobile app development processes for AHL Pay, a prominent electronic payment and financial services provider under Ahlatcı Holding. From logo and corporate identity design to the creation of a comprehensive design system, mobile app development, animations, and user experience testing, our team handled every aspect of the project. Our goal was to ensure a seamless, user-friendly experience across all platforms, supported by rigorous testing and continuous improvements.

Challenges

Creating a cohesive and modern brand identity for AHL Pay.
Ensuring a seamless and intuitive user experience across both mobile and web platforms.
Incorporating advanced financial technologies into a secure, user-friendly mobile app.
Aligning the design with regulatory standards in the financial sector.
Managing complex testing and iteration processes to optimize the user experience.

Our Approach

Rebranding and Design:

Crafted a modern and recognizable logo that aligns with AHL Pay’s innovative financial solutions.
Developed a comprehensive corporate identity, including color schemes, typography, and a brand voice that resonates with AHL Pay’s vision.

Mobile App Development:

Designed and built a user-friendly mobile app that integrates AHL Pay’s wide range of financial services, including money transfers, bill payments, and digital wallets.
Established a design system to ensure consistency across all platforms and future scalability.

User Experience Enhancements:

Conducted extensive user experience testing to identify pain points and opportunities for improvement.
Implemented animation and micro-interactions to improve user engagement and guide navigation.

Testing and Iteration:

Managed end-to-end testing processes, including usability testing, A/B testing, and performance optimization.
Continuously gathered user feedback to refine features and improve overall usability.

Results

Our comprehensive rebranding and development efforts resulted in a fresh, modern identity for AHL Pay, reflecting its position as a leader in the financial sector. The mobile app saw a significant increase in user satisfaction and engagement, thanks to its intuitive design and seamless functionality. AHL Pay now stands out as a trusted, innovative, and user-centric financial services provider.