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Guides

Guides that walk through UX work from start to finish: how to run a UX audit, what to look at, how to rank what you find. Step by step, with sources.

GuidesConversion rateWhat conversion rate is, how to calculate it and what to check when it's low. Formula, macro vs micro conversions, tracking errors and a funnel calculator.GuidesHeuristic evaluation: what it is and how to run oneHow to run a heuristic evaluation: how many evaluators you need, how a session runs, how findings merge, and Nielsen's 0–4 severity scale.GuidesUI vs UX: what's the difference?What are UI and UX, and how do they differ? A comparison table, two states of the same screen, what a UI/UX designer does and the common mistakes.GuidesWhat is a UX audit, and how do you run one?What a UX audit is, how to run one and how long it takes. Scope, a step-by-step process, the 0–4 severity scale and a sample finding card.