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Patterns

Interface patterns: landing pages, onboarding, checkout, forms and more. When to use each one, how to build it, with do and don't examples.

PatternsCart abandonment: rate and reasonsWhat the cart abandonment rate is and how to calculate it. Baymard's abandonment reasons, the UX fix for each one, and a tool to check your own cart.PatternsCheckout design: rules and an exampleCheckout UX rules: guest checkout, an honest progress bar, total cost up front, errors and trust. With Baymard data and two flows side by side.PatternsForm design: rules and examplesForm design rules: labels, placeholders, error messages and inline validation. A bad and a good form side by side, with a checklist.