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Stories

Famous UX stories with their original sources: what happened, who told it, where the numbers come from and what you can take from it today.

StoriesThe $300 million button: “Continue” instead of “Register”The $300 million button: “Register” went, “Continue” came. Spool’s source, what is still unknown, and two checkout flows you can try yourself.StoriesThe 3-click rule: why the number of clicks is the wrong measureWhere does the 3-click rule come from, and why is it wrong? Porter’s test with 44 users, NN/g’s view and a mini test with two menus.